What’s with the latest obsession over author Colleen Hoover?

Lately, bookstores haven’t been able to keep Colleen Hoover’s masterpieces on their shelves. Since 2012, this family woman has written 24 books. It is believed that her romance novel written in 2016 titled ¨It Ends With Us” is responsible for her sudden gain in popularity. This is thanks to its massive popularity on #BookTok, the book lover’s community of the social media app TikTok.

¨It Ends With Us¨ is a love story about Lily Bloom´s childhood lover coming back into her adult life. Problem is, that she’s worked hard for a serious relationship with her current husband Ryle. This novel shines a light on domestic abuse and familial struggles. Many readers enjoy this story because it brings attention to these situations, and gives them hope that there are ways out. Hopeless romantics are the most popular group of people to enjoy Colleen´s novels. The long, heart-wrenching, everlasting, plot-twisting stories are nothing like you´d expect. They are nothing short of a magical fairytale. Her plot twists keep readers hooked and wanting more. After finally comprehending the twist of “It Ends With Us¨, readers rush to pick up another one of her books to experience the adrenaline rush all over again. 

Fans stay supporting Colleen Hoover because, since 2012, this 42-year-old author has been nothing but consistent and active. This ”professional make believer” has a strong following on Instagram, Facebook, Snapchat, Twitter and most recently  TikTok. She posts funny videos of her own life, outside of writing. On these accounts, you can see her family as well as travel updates as to where she’s visited and signed books and which states she’ll be visiting next. She has a great combination of home life and author life presented on her social media. She also used her social media presence to share updated covers, teasers for new novels, and even books she’s released in other languages. Her TikTok features viral videos that have blown up purely for her comedy. Viewers say she’s not the hopeless romantic they imagined by reading her books and is way funnier than they could have imagined. 

In the end, it is pretty obvious why young adults and teenagers are obsessed with Colleen Hoover. Her books have jaw-dropping plot twists, and attention-seeking storylines and characters. After reading only one of her novels I can guarantee that the next thing on your to-do list will be purchasing yet another one of her magical romance novels. Or maybe you´ll be looking her up on social media to see what she’s really like. Either way, after reading one of Colleen Hoover’s stories, you’ll never view romance stories the same.